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OUR STORY
Empower The Journey
At TYIK, we are more than a brand—we are a community dedicated to empowering the athletic journeys of our customers, coaches, and athletes. Each product we offer and every collaboration we form is crafted to support those reaching for their goals, whether that’s competing in their first race or pursuing a professional sports career. By partnering with leading brands in athletic apparel, nutrition, supplements, and technology, TYIK provides top-quality gear to enhance every step of our community members’ journeys.
TYIK
The name TYIK, inspired by "Tyche," the Greek Goddess of Chance and Fortune, reflects our mission to transform athletes' fortunes through innovation and partnerships. TYIK dedicates up to 50% of its profits to supporting TYIK athletes and coaches, breaking down financial barriers and empowering their journeys to success​​.
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TYIK’s logo comprises four triangles, each signifying a core pillar of success: Purpose, Perseverance, Passion, and Performance. At the logo's heart is an eye, embodying our, "JUST WATCH" mentality which emphasizes the principle that actions speak louder than words.
Our story began with a vision from our founder, Aidan Koross, who grew up immersed in the world of sports and intimately aware of the challenges faced by athletes and coaches. Aidan’s father, a dedicated tennis coach, inspired him with the profound impact coaches have on athletes’ growth—both on and off the court. However, Aidan also saw the financial struggles coaches endure, despite their trusted recommendations shaping countless decisions in their communities. TYIK was founded to change this dynamic, empowering coaches to earn through affiliate programs while connecting their networks with high-quality athletic gear.
For athletes, TYIK addresses the financial hurdles that often limit potential. Aidan’s personal experience as a junior tennis player and his close relationships with aspiring professionals revealed how costs like travel, training, and recovery tools often prevent talented individuals from pursuing their dreams. TYIK’s mission is to remove these barriers, providing meaningful support so athletes can focus on excelling in their sport.
We’re starting with tennis, a sport steeped in tradition yet brimming with opportunities for innovation. By energizing tennis and other racquet sports, TYIK is engaging fans while creating impactful ways for them to directly support athletes. Our partnerships with leading brands ensure that every product sold contributes to our greater mission—funding athletes and coaches who need it most.
In the long term, TYIK aims to grow into a comprehensive ecosystem for athletes and coaches across individual sports, supporting them at every stage of their journeys. From young players chasing their first win to seasoned professionals navigating the challenges of competition, TYIK is here to provide resources, build community, and inspire excellence.
By supporting TYIK, you’re not just buying gear—you’re helping fuel the dreams of athletes, sustain the work of coaches, and reimagine the future of sports. Together, we can empower every journey.